Tales & Stories Denim Co. Pvt. Ltd. is very respectful about the privacy concerns of the visitors to its sites on the internet. As a general policy, no personal information is automatically collected from visitors to its sites. However, certain non-personal information of visitors is recorded by the standard operation of internet servers by “T&S”. This information is primarily used to provide an enhanced online experience for the visitor. Information tracked includes the type of browser being used by the visitor (e.g., internet explorer), the type of operating system (e.g., windows, safari) in use by the visitor and the domain name of the visitor's internet service provider (e.g., EarthLink). By having this information, web pages optimized for a particular visitor's computer is automatically available to that visitor. Other uses of this information include internal review of the number of visitors to the sites but only in an aggregate and non-personally-identifiable form e-mail addresses and other personally identifiable data about visitors to this site are known to “T&S” only when voluntarily submitted. Personally identifiable information that may be collected in connection with visitors voluntarily filling out contest entry forms or subscribing to newsletters is retained by “T&S” and not sold or otherwise transferred outside the company.